History – Beck about Beck, or we about us.

Beck was founded by Alois Beck from Oedheim as long ago as 1928. In his private house, he manufactured gymnastics shoes for sports clubs.

In 1969, the then two-men-business was sold for reasons of age to master shoemaker Roland Bendeich who was running a shoe shop in Erlenbach together with his wife Erika. His father Otto Bendeich had already been the shoemaker in Erlenbach and Binswangen.

As the business development was positive, the company Alois Beck GmbH was founded in 1978, with Roland Bendeich as Managing Director and associate.

In 1987, the ever-growing order situation enabled to build a sorting-depot with office, storage and production facilities in the industrial area of Erlenbach.

After his studies, Rainer, Roland´s son, who had grown up in this daily “shoe hustle and bustle”, followed in his father´s footsteps in 1995.

The storage facilities were doubled by a new construction alongside the existing storehouse in 2002.

In 2005, Rainer´s wife Carola joined the company. As a tax specialist, Carola is in charge of finance and accounting and above all for our employees.

The adjacent recycling yard could be acquired in 2008, which allowed a further extension.
In the same year we established the well-known brand "Kitz-Pichler by Beck", original tyrolean slippers, made by 100% pure wool. 

In 2010, we reaffirmed our partnership with V-May/Fuyang Shoes China by joint venture cooperations.

Two years later, in 2012 we bought the building “In den Lachen 12”. In this year, we also sealed our cooperation with Paliutis in Lithuania to strengthen our European production line.

In 2014, the buildings were connected by another extension and so a total storage area of 6,000 square metres was created.

In May 2015, we celebrated the opening of our small factory outlet – our chance to be close to our customers and not lose sight of the essential in all this red tape and being chained to our desks: the parents and their children who buy our shoes.

In Summer of 2017 we introduced our new designing office in Treysa to our customes. Design, development, fitting, quality assurance is more and more important for us. Treysa is on step to improve these items. 
An old half-timbered hous, full of new ideas and inspirations. 

Fast delivery time of Never-out-of-stock-programm is more and more important. This is why we opened end of 2017 a new warehouse with about 3,000 square metres.  


What will happen next?
We don´t know.
But we are making every effort to continue to be a reliable partner for both our staff and our customers.