History – Beck about Beck, or we about us.

Beck was founded by Alois Beck from Oedheim as long ago as 1928. In his private house, he manufactured gymnastics shoes for sports clubs.

In 1969, the then two-men-business was sold for reasons of age to master shoemaker Roland Bendeich who was running a shoe shop in Erlenbach together with his wife Erika. His father Otto Bendeich had already been the shoemaker in Erlenbach and Binswangen.

As the business development was positive, the company Alois Beck GmbH was founded in 1978, with Roland Bendeich as Managing Director and associate.

In 1987, the ever-growing order situation enabled to build a sorting-depot with office, storage and production facilities in the industrial area of Erlenbach.

After his studies, Rainer, Roland´s son, who had grown up in this daily “shoe hustle and bustle”, followed in his father´s footsteps in 1995.

The storage facilities were doubled by a new construction alongside the existing storehouse in 2002.

In 2005, Rainer´s wife Carola joined the company. As a tax specialist, Carola is in charge of finance and accounting and above all for our employees.

The adjacent recycling yard could be acquired in 2008, which allowed a further extension.
In the same year we established the well-known brand "Kitz-Pichler by Beck", original tyrolean slippers, made by 100% pure wool. 

In 2010, we reaffirmed our partnership with V-May/Fuyang Shoes China by joint venture cooperations.

Two years later, in 2012 we bought the building “In den Lachen 12”. In this year, we also sealed our cooperation with Paliutis in Lithuania to strengthen our European production line.

In 2014, the buildings were connected by another extension and so a total storage area of 6,000 square metres was created.

In May 2015, we celebrated the opening of our small factory outlet – our chance to be close to our customers and not lose sight of the essential in all this red tape and being chained to our desks: the parents and their children who buy our shoes.

Another, for us very important partnership could be concluded with the company Floare in Moldova in November 2016. With a production volume of 1.8 million pairs of shoes, Floare is on the big players in this industry.
“Now we can guarantee a consequent and reliable supply of the market, particularly since there are synergies of our present product ranges.” says Rainer Bendeich when signing the contract.

Almost at the same time, we could win Michael Dornseifer, one of industry´s specialists for slippers, over. Michael Dornseifer is going to be in charge of this division as well as a full partner.

What will happen next?

We don´t know.

But we are making every effort to continue to be a reliable partner for both our staff and our customers.